Golden Age of Advertising
The main purpose of a Golden Age poster when they were originally created was to advertise. They were printed on cheap paper with fugitive inks and were plastered on walls and displayed in shop windows. They were meant to endure just a few weeks. Most of the few Golden Age posters that remain have been ravaged by time. Paper has yellowed and torn, colors have faded, lines have blurred. Today, many good vintage posters are so scarce that even if they are in fair condition, they trade for astronomical prices. Many of these images have now been preserved and recreated and are part of our collection of lithographs.