The Art Nouveau style was the first major artistic stylistic movement in which mass-produced graphics played a key role. A key influence was the Paris-based Czech artist Alphonse Mucha, who produced a lithographed poster, which appeared on 1 January 1895 in the streets of Paris as an advertisement for the play Gismonda by Victorien Sardou, featuring Sarah Bernhardt. It popularised the new artistic style and its creator to the citizens of Paris. Initially named Style Mucha, (Mucha Style), his style soon became known as Art Nouveau in France. However, Art Nouveau was not limited to Mucha’s style solely, but was interpreted differently by artists from around the world as the movement spread. Individuals such as Gustav Klimt, Charles Rennie Mackintosh, Jan Toorop, René Lalique, Antoni Gaudí and Louis Comfort Tiffany, created Art Nouveau works in their own manner.